directXchange NEMOA Conference - Register NOW and SAVE!
This directXchange conference is dedicated exclusively to the catalog/e-tail industry. This conference provides opportunities to develop your network for sharing ideas and experiences, help build...
View ArticleWebinar—How Catalogs Drive Your Business Wednesday April 10th. 2013 2PM -3PM...
Catalogs are dead, right? Wrong! According to Steve Lett, creator of Lett Direct, Inc. the catalog is alive and thriving. So what is this internet hype all about? How are catalogs driving traffic to...
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Augmented Reality Welcomes Catalogers To The 21st Century
We are aware that this is the age of information. We appear to have a boundless appetite for more. More websites, more links, more videos, more blogs. Check out this image sourced from Wikipedia of...
View ArticleNEMOA Fall 2013: Catch a Wave
Rhode Island. The last of the 13 colonies, the smallest state in the United States, home of the first water-powered cotton mill, start of the Industrial Revolution was hit by a wave the other week. A...
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Paper Shortage? Changes and Challenges for Publishers
Print is NOT dead. But unfortunately, the paper it is printed on is going through some much needed but major changes, and that certainly affects the way we get our information into the hands of...
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Print Catalogs At The Core Of Your Business
In the September issue, Multichannel Merchant Magazine covered the new role print catalogs are playing for retail merchants. It used to be that catalogs were thought of as a stand-alone channel of...
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Catalogs Making a Comeback? The New York Times Seems to Think So
The New York Times is reporting that catalogs are making a comeback for some retailers.read more
View ArticleCatalog Marketing Conference Notes
Last week I had the opportunity to attend the Vermont/New Hampshire Marketing Group conference entitled “Who Is Looking Out For Your Business?” There were three speakers planned for the day: Amy...
View Article5 Things to Consider to Reach Today’s Catalog Shopper
Did anyone have a chance to catch the Rebirth of the Catalog session at the Retail Marketing Virtual Conference last week? It was a good look from three different catalogers as how they’ve changed...
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Home Runs from the VT/NH Marketing Conference
I had the good fortune to attend the VT/NH Marketing Group’s Conference at the Woodstock Inn at the end of May. It was a great gathering of direct marketers and the agenda was full of interesting...
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It’s National Mail Order Catalog Day!
To celebrate, let’s look at a few fun facts about mail order catalogs.read more
View ArticleIn the Paper Market The More Things Change, The More They Stay The Same - At...
Over the past few years, expectations for ups and downs of the paper market have become the norm. Digital content, mergers, acquisitions and closures on both sides of the printer/paper supplier fence...
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